Shhhh!!! don’t tell everyone but….
Shopping online can save you money, especially when you combine it with online savings codes, deals of the day, no-taxes-charged, and free shipping offers.
Retailers do not always offer the same deals in brick-and-mortar stores as their online counterparts, because the cost of running a physical store can be much greater than for an online store. Factors such as rent, electricity, payroll, fixtures, and shrinkage loss all contribute to the gross margin and overhead of doing business in a store.
Retailers have found out that they can meet the needs of their customers with less operational expenses: an online location and not a physical store. Good online retailers then pass the savings on by cutting the cost of their products.
Online shopping is a great way to find products that are from past seasons or that are being liquidated. Housing those type of products in a central warehouse allows the retailer to sell products longer. They can let them sit unsold without destroying the profit margin. This practice can then result in big savings for customers who do not need to purchase the most current products.
Communication with online shoppers is often done easily with automatic responses to questions. That may be done with more professional and corporately trained employees than those found in brick-and-mortar stores.
Customer service topics, such as return policies, are clearly stated on reputable sites to lessen any confusion. Well-trained live sales reps are available to those who have questions. There's no need for them to wait in long lines or to search aisles for a store worker.